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Heinz: Breakfast With a Twist and a KickHeinz is turning up the heat with its new Jalapeño Ketchup, pairing the bold flavor with unconventional breakfast food combos. Inspired by nostalgic infomercials, we created unexpected content to make Gen Z stop scrolling and start craving a taste.

Advertising | Social Media Campaign  
Collaboration with Alyssa Barker


THE CREATIVE APPROACH
The weirder the combo, the harder it is to scroll past.  Where better to catch Gen Z's attention than TikTok? We gave the cheesy charm of early-2000s infomercials a social media makeover, putting Heinz Jalapeño Ketchup at the center of some questionable breakfast combos. The goal? Make the unexpected look tempting enough to try.



AUDIENCE ENGAGEMENT
Your breakfast. Your rules. We let the audience in on the fun. Instagram polls and question stickers invited viewers to vote on our questionable breakfast pairings and suggest their own wild combinations for Heinz to try next.