Peaks & Eats — Kelly Burmeister

Peaks & Eats

Peaks & Eats is where you ski hard and snack harder. We’re a ski and snowboard club for college students, tracking down the best slopes and the tastiest lodge food. Whether you like to ski or just love burgers and beer, there’s a spot for you!

Brand Identity | Creative Campaign

EVENT PROMOTION

Calling all snow lovers! (and foodies)
Eye-catching posters around campus promoted upcoming Peaks & Eats trips, showing students where the club was headed next and encouraging them to come along for the ride.

SOCIAL MEDIA ENGAGEMENT
The Scoop Before the Slopes!We brought a little food-inspired fun to the Peaks & Eats Instagram feed. These playful posts encouraged students to stop by an interest meeting, join the club, and get the scoop on upcoming ski trips.

BRANDED MERCHANDISE
Gear Up!Good club gear deserves a spot on the slopes! Custom merchandise brought the visual identity beyond campus and into the action. Each piece was designed to build club spirit and give members something they'd actually want to wear.

CREATIVE PROCESS
The Diner InfluenceVintage diner signs inspired the nostalgic feel of the brand. Their bold colors, retro lettering, and directional arrows helped shape the visual identity.

Hand-Lettering Exploration
Experimenting with custom script lettering and bold typography to bring a personal touch to the diner-inspired identity.

Early Logo ExplorationExploring playful illustrations and vintage diner signage to find a look that captured the energy of skiing and the comfort of the lodge.

Mapping Out the PostersEarly layout sketches explored how food and ski imagery could work together, using diagonal compositions and arrows to guide the eye through each design.